paper (Metallic and E surface) is a media that is exposed
with light and then developed in the classic silver halide process
used by professional photo labs worldwide.
labs and their professional photographers provide this high quality
advantage to keep customers loyal on a lasting basis.
media is still far superior to the digital printing process which
use inks or other press printing processes. It's the benchmark
by which all photo medias are judged.
Real Kodak Endura photo
paper and media will have
"Kodak Professional Endura" watermarked into the back of
Check out our
Kodak Endura Real Photo Paper
Endura E Lustre Surface & Endura Metallic Digital Prints
We'll have them sent out right away.
TOUCH, & FEEL
for up to 200 Years
sure and ask your professional photographer and lab for "real Kodak Endura
Photographs" for your photos and final prints.
Kodak Endura photo prints that appear as brilliant after generations as they
do when we brought them home has been the goal since in the invention
of color films in the 1930s. With the introduction of color negative films
and real photo paper in the early 1940s, pictures became widely
displayed items in homes, offices, stores, and elsewhere. People expect
those photos to last - with Real Photo Paper, photographers
know they will.
Day and Age - What is a "Real Photograph"?
The word photograph comes from the Greek words phot, or light and
graphia, or writing. A real photograph is exposed with light on light
sensitive paper. That's right - light. Photons. Some of the smallest
particles in the universe.
In the case of digital photography, the "light" is formed by Light
contained in a Laser light or LED head that "floats" over a light
sensitive paper on a bed of warm air. The light exposure excites
chemicals on the photographic paper by spraying tiny diamond-shaped
patterns on the emulsion. These infinitesimally small diamonds overlap
five-fold which, mathematically, results in 425 diamond shapes per
square inch. It is this concentration of diamonds created from tiny
photons that gives a photograph its unique look, color and depth. Ink
doesn't come close.
rest is just science. After "exciting" the chemicals in the paper's
emulsion the paper moves through a warm RA4 chemical bath which
activates and seals the colors. Because the light exposure head
floats over the paper there is no machine vibration to degrade the
The oddest misconception.
Beware! Prints made from a digital photo will only last 15 years.
This came in from a college campuses. The truth is -- Kodak Endura
photographs will last between 100 and 200 years before noticeable
Don't try this at home.
Real photographs still involve chemicals and light sensitive papers so,
believe it or not, lab technicians still go into a darkroom to load
the paper we use to make your photographs. Not only that but every
time we change a roll of paper we recalibrate the machines so the
colors in a photograph today will match the colors in a photograph
sent a year from today.
As always, because your photographs are
exposed on real, Kodak Endura professional photo paper and developed by a professional lab,
you'll be assured of the highest quality, dependability, and exceptional
performance from your images.
When it comes to finding the right photographic print,
Kodak Endura photos and media are proven to yield the finest images for your proofs
and final prints. It's what families, brides, and anyone who uses a
professional photographer have come to expect - and more. After
all, silver halide-based color photographic paper has been around for more than
Want real, traditional photographic prints with a long life?
Kodak's professional ENDURA Papers set the standard for print longevity. Their
tested light keeping is equivalent to 100+ years before noticeable fading occurs
in typical home display, over 200 years in dark storage!
Endura photo paper & media is used exclusively by major professional
photo labs worldwide.
By combining this quality Kodak professional paper with professional
you're assured of the very finest silver-halide photograph.
~ Albert Einstein
"A photograph never
grows old. You and I change, people change all through the months
and years but a photograph always remains the same. How nice to look
at a photograph of mother or father taken many years ago. You
see them as you remember them. But as people live on, they change
completely. That is why I think a photograph can be kind."
" Good Day to you Don,
I received the Kodak Endura samples and wanted to simply say how amazing
they are! I will definitely be printing on the Kodak Endura in the
future for my clients."
Ana Mercado, Photographing Life